Your Business is Like Brisket

You just know when brisket is perfectly done. The scent of  slightly charred meat, salt, pepper and spice infused with the smoke of live oak hangs unmistakably in the air. The brisket is skillfully cut against the grain to reveal the trademark pink ring with a perfectly tender & juicy interior. There's no need to use your knife as it falls apart easily with your fork. Rub those burnt ends in spicy sauce and savor it melting in your mouth. While it seems straightforward, smoking a brisket to perfection takes sleepless nights and a dedicated effort of patience and subtlety. 

Much like our infamous brisket, the best business ideas in Austin are not flash fried or thrown together. They develop over time with constant heat and diligence and require many of the same components:    


It's precious and the foundation of your business. While of critical importance, some think it's easy once you have the idea. But we know better. An idea is just the start. Ideas are out there and easily obtainable. Only with proper execution does it turn into a noteworthy project. Do nothing and it's sure to spoil. How do you turn it into the usable end product you envision?


Let your idea soak for a while. Think about it. Plan it out. Your secret rub imbues it with an unique flavor to break down the tough parts. Some choose to be spicy and bold, others more subtly balanced and nuanced. How you flavor your idea initially is directly reflected in the end result.  


It takes work to generate the energy to transforms an idea into action. Inevitably it takes more than you initially think. You can't do it all at once so a key is to keep at it consistently and steadily over time.  


Fire ignites your work. It's your inspiration, momentum and the reason for doing what you are doing. While elusive, hard to capture and unpredictable, it's also extremely powerful. Once set, fire takes a life of it's own to spread and activate others.  


How do you capture all the energy that goes into your idea? That's your work environment. Be mindful of how and where you set up your resources. If it's too tight without a good flow your fire will be smothered. If too loose, a great deal of energy is needlessly lost and your idea will waste away.


It's easy, after tasting that perfect bite of BBQ, to take for granted all the diligence, planning and work that went into it. Your finished project will seem similar. To others, it doesn't seem difficult and it was inevitable all along.  But you know all the steps and hard work it takes. Now it's time to get things smoking. Bon appétit!


Post by Trent Sultemeier